About

Founded in Brussels in 1989, SIGN is a branding studio working at the crossroads of strategy, creativity, and visual craft. We design clear, distinctive brand identities and communication systems across print and digital media.

Our expertise covers branding, cultural communication, premium publishing, and institutional communication. We collaborate with organisations that see design as a strategic tool, not a decorative layer.

SIGN is part of VO Group, an ecosystem of complementary agencies. This allows us to enrich projects with extended expertise when needed, while maintaining a highly involved, tailor-made, and demanding approach. The identities we create are conceived to be coherent, durable, and activable across multiple touchpoints.

We deliberately operate as a compact studio, ensuring direct dialogue, senior-level involvement, and strong creative agility, while benefiting from the group’s resources and synergies.

Our work is guided by three core principles:

• Integrated thinking — strategy and creation evolve together through dialogue.
• Creative agility — we adapt continuously to a fast-changing world.
• A distinct voice — we craft strong, meaningful visual languages.

At SIGN, creativity is never isolated. It is grounded in strategy, shaped collectively, and driven by a deep attention to what each organisation aims to express.

Over the years, our fellow professionals have praised the creativity and quality of the agency in prestigious competitions, including:

– Creative Review / London

– D&AD / United Kingdom

– Type Directors Club / New York

– Art Directors Club / New York

– Creative Club / Belgium

– Cuckoo Awards / Belgium