De Moor

Category Food & Beverages + Luxury
Year 2020

Very few companies more than 100 years old are still run by their founders’ family. De Moor distillery and wine & spirits shop is one of them in Belgium. Our approach to the foundations of their brand was therefore a journey into history, archives and a thorough analysis of their values and personality. The identity and brand architecture were literally constructed using these attributes. The ambition of this rebranding is to bring their business to the next level.