Pietrasanta in Concerto

SIGN has been working for this festival of classical music based in Tuscany since 2010. Each year the agency designs and produces the visual concept for the festival and thereafter develops all the necessary communication tools including the general poster, the programme catalogue, the website and the advertisements in the press plus the bulletin posters for the events of the day.

For the past three years, an identity structure has been put in place, which is repeated each year with changes to the color and main visual. However, the essence of the identity is maintained to ensure the best possible recognition. In this way, the identity becomes ingrained in the public’s mind, who immediately recognizes the posters for the new edition.

TEAM
Marion Leroux, Frédéric Chevalier, Carole Mannekens, Steffen Fredholm